Post Production Essay Question

Explain how your post productions skills have developed over time and how this has contributed to your media production out comes

Post production is very important in making sure that a product looks professional and creative. Thought out year 12 we used the Adobe Premier Pro as our editing software. We practiced by making a simple 20-second-long video, with straight cuts trying to edit the clips to the beat. We also replicated the pre-made music opening, ‘JUNO’, as this helped us understand about the scribble effects and matching the effects to the original. The video looked at a very beginner’s standard yet it was a great editing learning curve for myself and group members. This was as well as our final year 12 task to produce a film opening. Although successful, didn’t use a colour corrector and therefore all of the shots where blurred and dark, making it hard to make out and appear unprofessional. We have now moved on from a film opening with 20 shots to a fast paced up beat music video containing over 100 shots. As one of the main editors of our music videos I had a key part in its development. To practice, we produced a banana phone video, pushing us to use different effects and camera techniques such as a clone shot and I learned how to use the track matte key tool to show images through letters, giving the audience a different way of viewing our footage. I also edited the picture quality by using three way colours correct to sharpen all of our footage.

My development from simplistic software’s to more complex creative designs is clear over the two years. In year 12 I used Adobe Premiere, as well as using PowerPoint to edit some of my pictures, which was a very basic method of producing and presenting my ideas and products. In year 13 I used many different software applications such as Adobe Premiere, Photoshop, Slide share, Emaze and Wix to create a cross media package. These enabled me to adapt the presentation theme and text fonts. Furthermore, adding illustrations and images.

In Year 12 I did use Wix to create a basic website, however had a very simplistic design and very few pictures. Therefore, I did not encorperate post production appropriately therefore, in year 13 I made sure to learn more about Wix so that my skills and techniques could develop.

In year 13 however I used Adobe Photoshop to edit my photographs which I took during the course. This included photos for the magazine article, digipak and for the website. This made the images incredibly more presentable and created more impressive outcomes. We used Photoshop to make the digipack, to include synergy between our products, we used the pastel pink colours as well as included balloons in our pictures. This also ensured we could make a connection with our target audience.

For our artist website, we were able to create a professional website from scratch, with interactive sections, this was great to advertise our artist and publicise what their music is all about. As well as the website, I also used different social media to increase my advertisement, I created a Snapchat, Instagram and Twitter account for my year 13 music artist. I think this was a really good way to advertise, this is because my music artist was a young and up and coming artist, the audience was young adults. Young adults are the audience who would use social media the most and therefore he would get a lot of attention from his chosen audience.

I improved my skills in year 13 for my music artist across my cross media promotional packages. My skills when using digital technology really improved, this is because I had used them a lot more, and therefore had had more practice. It allowed me to be able to understand what was needed to create a successful music video. I knew how to edit the colours, brightness and the contrast to improve my video. I did this to make my music video seem a lot more fun and professional, which I wanted to do. I did a lot of research on the genre of my music video which was pop, to see the type of editing other music videos did. Most of them did subtle transitions. I did a lot shorter shots, whereas in my film opening they lasted longer, this is a typical for a music video.

My post-production skills dramatically improved from year 12 to year 13, from the use of practicing. I was able to edit a lot better and understand what methods were successful to edit and promote a music video and film opening.